Free research: affluent users love Internet, like newspapers

The Washington Post and Nielsen//NetRatings have posted a study of affluent online users [PDF]. Not surprisingly, they found virtually all affluent adult shoppers use the Web to make or research their purchases.

They made less play of the fact that the affluent also spend a lot less time with newspapers (19% spend more than 1 hour/weekday) than the Internet (68% spend more than 1 hour/weekday).

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