Why don't more Americans use mobile phones?

US residents are a lot less likely to use a mobile phone than the people in any country in Europe, according to Telephia (via Emarketer).

Emarketer thinks this is because (1) land line phone service is cheap in the US and (2) GSM is widespread in Europe. I wonder if it has anything to do with the atrocious marketing and pricing by US providers. Whatever you think of the Baby Bells and the people who regulate them, they have created a system as simple and cheap as our mobile system is expensive and complex.

If Michael Powell gets his way, our land line service will look more like our mobile service.

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