Being realistic about content management software

Gerry McGovern has some advice to the content management industry, in response to the recent Jupiter Research report on the failure of content management systems:

Content management software hasn’t worked because it was badly designed and massively over-hyped. Software companies lied about their products, charging criminal prices for crap software. It hasn’t worked because organizations didn’t understand content. They wanted a quick fix. They issued specifications that bore little relation to what they actually needed.

He goes on to prescribe some changes for software companies (starting with telling the truth) and their customers (such as being realistic about what content management is going to do for you).

This is strong stuff and a good starting place for companies thinking about content management, or thinking about abandoning it.

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